Bonpland Café Bar

service branding 

Bonpland was already a name — it just needed to become a place.
The café had changed hands. The new owners, two women with Spanish and Chilean roots, were starting from scratch with an inherited name and a clear vision: a neighbourhood café bar in Berlin where everything on the table is made by hand. Our job was to build an identity that felt like theirs.

The starting point was the name itself. Aimé Bonpland was the French-born botanist who travelled through Latin America alongside Alexander von Humboldt, cataloguing thousands of plant species. That connection, between the name, the Latin American origins of the owners, and the natural, artisanal character of the food, gave us everything we needed. The identity is built around botanical illustration: fluid, organic forms drawn from Bonpland’s world, applied as a system across every surface.

The result is warm and confident without being loud. A typographic identity with character, a botanical pattern that works at any scale, and a palette, deep green, warm yellow, soft mint, strong red, that feels as natural in the space as it does on paper. We worked beyond the graphic system: advising on interior materials and colours, recommending raw wood and surfaces that would carry the same warmth the identity was built on.

From logo to menu, from loyalty card to price tags, the identity holds. You know where you are before you sit down.

Branding · Visual Identity · Graphic Design · Berlin