New visual identity that seamlessly blends long tradition and innovation.

Since 1880, Sorpetaler has been a reference in crafting wood windows and doors with unwavering dedication to quality and tradition. Recently, confronted with the challenge of bridging tradition and innovation, the company decided to start a rebranding journey to seamlessly blend its rich heritage with modern advancements, while emphasising ethical sourcing and eco-conscious practices. We collaborated with them on this transformative process, selecting a contemporary color palette and sleek typography, crafting a logo with geometric elements to signify precision and modern manufacturing, and creating all brand applications. However, Sorpetaler’s rebranding was not merely a visual overhaul but a holistic transformation, positioning the company as a beacon of timeless craftsmanship ready to embrace the challenges of the future.