branding & visual identity
Building visual identities that hold up across every context, from a logo to a full communication system.
our work
See all projects
Where a name becomes a place. Brand identity for Bonpland Café Bar, Berlin.Bonpland · Branding
One coherent identity for an expert voice in AI.Cristina Santamarina · Branding
Timeless identity for a new orthodontic clinic, inspired by its modern neighbourhood and architecture.KFO im Bergmannkiez · Branding
New visual identity that seamlessly blends long tradition and innovation.Sorpetaler · Branding
Emblem inspired by the ancient walled city to commemorate the 750th anniversary of the town.Guardamar del Segura · Branding
Rebranding to align with new perspectives in wood window and door construction.Bundesverband ProHolzfenster · Branding
A happy brand that reflects how friendly the process of tax management is with Quince.Quince · Branding
Redefining the identity of the lifelong dental practice.Clínica Dental Benetússer · Branding
Felix Pino KovalenkoFelix Pino Kovalenko · Branding
TiedtTiedt · Branding We work in graphic and product design — identity, editorial, digital — but it’s always the same starting point: understanding how something needs to communicate, and to whom, before we design anything.
what we do
A brand identity is more than a logo. We design the whole system: the logo, typography, colour, imagery and the rules that hold them together, so the brand works on a shopfront, a letterhead, a website and everything in between. Sometimes the job is a new identity from scratch. Often it is a rebrand: keeping what people already recognise and changing what no longer fits.
who we work with
We have built identities for a neighbourhood café bar and an orthodontic clinic in Berlin, a fintech startup for freelancers, a German association for wood window and door construction, and a company that has crafted wood windows and doors since 1880. Different scales, same starting point: understanding the business before drawing anything.
how it goes on
An identity is finished when it is in use, not when the files are delivered. With many branding clients the work keeps growing: the website, the annual report, the communication materials. Some of those relationships go back the better part of a decade.
- Branding
- Visual identity
- Brand strategy
work process
We create valuable solutions using a lean methodology
listen
We start by understanding what you’re trying to achieve, who you’re talking to, and what’s getting in the way. Sometimes that conversation leads to the brief. Sometimes it changes it.
think
Research, concept development, and strategic direction. We work closely with you at every step — not presenting finished ideas, but building them together.
make
Proposals, prototypes, and the final build. We refine until it’s right, not until the budget runs out.
stay
We stay involved after delivery. Good design needs to work in the real world, and we keep thinking about your project long after the files are delivered.
and here we are
We’re Markos and Esther, the two people behind m—e studio, based in Berlin, working remotely and internationally by choice, not by circumstance.
About the two of ustrusted voices
We’ve had the absolute pleasure of working with Esther and Markos for several years now, and they have truly been an integral part of our organization’s growth and evolution. From designing and programing our website to creating a stunning new corporate identity, rebranding our marketing materials, and co-developing impactful information pieces, they’ve consistently gone above and beyond. What sets them apart is their nimbleness, creativity, and unwavering dependability. No matter the challenge, their ability to deliver high-quality work within tight timelines have always amazed us. If you’re looking for a team that feels like a natural extension of your own, look no further. We couldn’t recommend them more highly!
It has been a true pleasure working with Esther and Markos over the years. With the making of several books and a website, their attention and sensitivity were very precious to bring together challenging projects like these. Their professionalism is always combined with a deeper understanding of what the artist is trying to convey: this is precious and rare. I have also witnessed their patience in the sometimes long process of choices and doubts we went through concerning layouts, fonts, contrasts etc. They never failed to keep focused and deliver specifically what we were looking for. I’m actually looking forward to next project so we can enjoy a new challenge! Their work is truly combined with passion and listening : also a rare quality nowadays, that is a key factor for a great collaboration.
Last year we had the pleasure of working with Esther and Markos on our orthodontic clinic’s brand in Berlin-Kreuzberg, and we can’t recommend them enough. From start to finish, they showed outstanding creativity, professionalism, and a deep grasp of our vision. The branding captures our identity and the vibe of the Kreuzberg/Bergmannkiez area perfectly. The logo, colors, and overall look are striking and speak to our audience. Their attention to detail and talent for translating our values into a clear brand narrative truly set them apart. They were patient, communicative, open to feedback, and made sure we felt involved throughout. Their work has already boosted our visibility and client engagement. markos+esther exceeded expectations. If you need a branding partner, look no further 🙂
