Timeless identity for a new orthodontic clinic, inspired by its modern neighbourhood and architecture.

  With the goal of creating a timeless identity that reflects contemporary vibes, we developed the brand identity for the orthodontic clinic KFO im Bergmannkiez, located in a modern, family-friendly neighbourhood in Berlin. Our design approach was particularly inspired by the clinic’s architecture. We incorporated the elegant curve of the reception arch as a key graphic element, making it central to the brand’s visual language. Additionally, the terrazzo counter, with its natural stone hues, guided our choice of the color palette, introducing a calm yet professional aesthetic. The brand’s visual elements were consistently applied across the clinic’s signage system and collateral materials, ensuring a cohesive and unified brand experience throughout. Team and architectural photography: Maike Piorr, KFO im Bergmannkiez