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Editorial product postcards featuring photography by Anton Corbjin.

WoollyBoolly Germany

editorial

Lookbook F/W 18

  For WollyBoolly’s fall/winter collection, we worked on a new editorial format: a series of postcards printed on high-quality paper, each featuring a product photo on one side and its description on the other. The postcards are gathered in a carefully crafted envelope-style box, designed to store and rediscover each piece like a small treasure, with a surprise hidden inside. The art direction follows the editorial line of previous publications, maintaining a coherent and timeless aesthetic. As in past seasons, the images were captured by the renowned Anton Corbjin on the streets of Rome, featuring real women who happened to be passing by and agreed to take part spontaneously. Also pictured is Nimi Pununduran, founder of WollyBoolly and the soul behind all of the brand’s campaigns.  

Photography: Anton Corbijn Model: Nimi Pununduran

WoollyBoolly F/W 18 lookbook: box with the WoollyBoolly wordmark among photo cards, by m—e studio (markos-esther studio)
WoollyBoolly F/W 18 lookbook: two sets of photo cards on stone
WoollyBoolly F/W 18 lookbook: photo cards of a model in a blue outfit
Hands holding WoollyBoolly F/W 18 photo cards
WoollyBoolly F/W 18 lookbook: photo card and folded note on marble
Hands fanning out WoollyBoolly F/W 18 photo cards
WoollyBoolly F/W 18 lookbook: photo card and price list on marble
WoollyBoolly F/W 18 lookbook: photo cards held in hand
WoollyBoolly F/W 18 lookbook: photo card of a model on a red scooter
Hands holding the WoollyBoolly F/W 18 lookbook letter and photo cards
WoollyBoolly F/W 18 lookbook: fanned photo cards and envelope
WoollyBoolly F/W 18 lookbook: envelope with the WoollyBoolly wordmark
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