WoollyBoolly

Lookbook F/W 18

service editorial

  For WollyBoolly’s fall/winter collection, we worked on a new editorial format: a series of postcards printed on high-quality paper, each featuring a product photo on one side and its description on the other. The postcards are gathered in a carefully crafted envelope-style box, designed to store and rediscover each piece like a small treasure, with a surprise hidden inside. The art direction follows the editorial line of previous publications, maintaining a coherent and timeless aesthetic. As in past seasons, the images were captured by the renowned Anton Corbjin on the streets of Rome, featuring real women who happened to be passing by and agreed to take part spontaneously. Also pictured is Nimi Pununduran, founder of WollyBoolly and the soul behind all of the brand’s campaigns.  

Photography: Anton Corbijn Model: Nimi Pununduran