Rebranding to align with new perspectives in wood window and door construction.

Bundesverband ProHolzfenster is a German institution emphasizing the importance of the wood window and door construction industry. Despite its traditional roots, the sector is undergoing a transition into a new era, characterized by a deep commitment to environmental care and innovation. We collaborated closely with them, participating in the rebranding for this new phase. Our efforts were dedicated to smoothly evolving their identity into a more contemporary, relevant, and approachable entity, all while preserving its rich heritage. The process wasn’t just about changing logos and colors; we created a visual language that speaks on a more personal level to align it with the current times and foster a closer connection with its evolving audience, which now includes younger generations in companies.