Redefining the identity of the lifelong dental practice.

Dr. José Ramón Frutos acquired a dental clinic with many years of experience and a well-known name, so he decided not to change it. However the rest of his identity had to be redesigned to reflect the new values of the service, always updated to new methodologies and procedures. The work began with a redesign of the workspace, carried out by Elena Potente espacios proyectados architecture studio. We took the colours already selected for the spaces and created a clean and functional identity, based on an icon that represents teeth, but from a very different perspective than the traditional way of graphically representing this element. Showing the new perspective of this lifelong dental clinic.